In August 2006, the last full-service outdoor store had closed in Prescott. So Dave Wheeler (Owner)
decided to try his hand at outdoor retailing. He had no experience in retail, but had family in the outdoor retail business and thought that with his basic business experience and the guidance from experienced people, he could create a great store. He set to work and by December 6, 2006, he had formed the company, found and renovated a location, ordered merchandise and stocked the store. So, Manzanita Outdoor was open just in time for Christmas in 2006.
In November 2011 we moved to our current location in the Depot Marketplace Shopping Center and changed our name to Manzanita Outfitters and Manzanita Cyclery. Now we are closer to most of our customers and the fun events that go on in town. We also saw more of a need to be a complete bike shop with accessories, bikes for rent and for sale, and repair.
We offer a ‘Rewardz’ program in which customers who enroll receive an annual rebate of two percent on all of their purchases for the year. This rebate is in the form of a gift certificate that can be used just like cash for the purchase of any items in the store. We have also created a program to donate these certificates to one of four local non-profit organizations, Boy Scouts of America, Yavapai Big Brothers Big Sisters, The Highlands Center for Natural History and Prescott Creeks.
We have a great staff and feel that the most important component of Manzanita Outfitters is the people who work here. Beyond that we try to be responsive to our customer’s needs. This goes well beyond having the right products at the right price. What we try to do is create an experience that our customers enjoy. We offer a clean, well-stocked store with friendly, knowledgeable staff. It is the welcoming and excited environment that people seem to respond to. It’s a feeling that many people have told us they get when they come in. Often people just stop in to walk around the store to see what’s new and talk with the knowledgeable staff.